Is Your Image on Purpose?

Does your image compliment your passion? Is it authentic? Are you “dressed” for success? Do you need a touch-up or a total makeover? Does your brand make a statement–is it unique or does it get lost in the crowd?

If these questions caused you to pause and take a quick examination of your “image” either from a personal or business perspective, perhaps you’re in need of an ‘update.’

Your image matters. An image that is on “purpose” is one that constantly endeavors to be the preferred brand of choice—it’s on point.  Your image is your brand. Daily we are bombarded with brands that promise us something but often fail to deliver. To have purpose, according to Merriam Webster’s Dictionary -1913 edition, is “that which a person sets before himself as an object to be reached oraccomplished; the end or aim to which the view is directed in any plan, measure, or exertion; view; aim; design; intention; plan” .  A purposed image must go beyond the ordinary. An image on purpose is uncommon—it’s innovative in its approach, style and service. An image on purpose boldly states who you are, what you do and how you promise to be different than all the rest.

In your pursuit of a more “purposed” image for yourself (or your product or service) consider the following:

1. Your image is the mark of your brand. Be brand-ready by purposefully distinguishing yourself as the preferred go-to expert in your field.  All eyes are on you. “Dress” the part. For instance, if your goal is to open-up an image consulting firm, your outer appearance (wardrobe, hairstyle, etc) should reflect that you know more than a little bit about fashion! Even more importantly, be mindful of how you interact and communicate with others– a bad attitude is certainly an image breaker! Integrate your brand into every aspect of who you are.

2. Bishop TD Jakes says it best –“Success leaves clues.” When your image/brand is purposed—when it makes a “promise” and delivers on that promise, people will definitely pause and take notice. They will buy into who you are and will readily tell others about you. Not only talk the talk, but walk the walk. In today’s competitive landscape, people are more selective with whom they associate—personally and professionally. Aim to have maximum impact and success in your area of expertise. Your image is only as good as your reputation. The content of your character truly counts.

3. Help is available! Seek professional counsel if you are looking to establish your brand or if it needs updating or a total makeover. There are image consultants, brand strategists (, thought-leaders, marketeers, business/personal development coaches and other experts who have made it their life mission to assist you with creating the BRAND CALLED YOU!

Image matters. How you value your image directly impacts the effectiveness of your brand. It MUST be on purpose. It must constantly be enhanced and refined. Purpose to put your best image forward, NOW!


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